Archive for the ‘Sequential Smarts’ Category
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SEQUENTIAL SMARTS post-mortem
If you didn’t catch it Tuesday, the tenth and “final” weekly installment of my column at Newsarama.com went live yesterday. I went out with a bang, offering one free copy of LACKLUSTER WORLD #1 to the first 100 people that signed up. 2 hours and 34 minutes after the column went live, all [...]
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SEQUENTIAL SMARTS #10: The Big Picture
Here’s the BIG FINALE. Better hurry if you want to be one of those 100 people. At the time of this posting, it’s been 30 minutes MAX since the column went up and 25 of them are already gone.
Congratulations. You’ve graduated.
Yes, this is the final installment of my initial ten-week run on Sequential [...] -
SEQUENTIAL SMARTS #9: Getting Viral
With this post, I’m can safely say I’m caught up. Good thing too as the tenth and final installment of SEQUENTIAL SMARTS goes live on Newsarama.com today.
Keep your eyes open for it…I want to give you my comic-cooties.
Really, I do. If I can infect you with the goodness that is my comics, then you [...] -
SEQUENTIAL SMARTS #8: Pressing The Flesh
One year ago, I returned from Wizard World Chicago with the largest profit I’ve ever made at any convention. Feeling jazzed-up about that whole thing, I was inspired to write about why and how my recent success came to be. The result was an article here on Newsarama.com and it was more than an answer [...]
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SEQUENTIAL SMARTS #7: Branding
Still catching up…
You’re an ugly, fat-assed comic book reading loser.
Being stereotyped sucks. Comic fans aren’t the only ones getting it - Self-publishers get the “Oh, you’re… self… publishing” treatment too. Manga creators are often being treated as if they aren’t creating “real” comics. Even big name creators like Joe Quesada and Warren Ellis get the [...] -
SEQUENTIAL SMARTS #6: Marketing Online & Building a Web Presence
I’m really behind on all my posting. Here’s Sequential Smarts #6. It went up several weeks ago, but it needs archiving here so….
Posts for SS7, SS8, and SS9 to follow. Eeeek…Every comic creator needs a web presence.
Note that I didn’t say website. I said web presence. Using the Internet to effectively promote your comics [...] -
SEQUENTIAL SMARTS #5: Public Relations
People don’t read Newsarama.com, The Pulse, Comic Book Resources, or The Comics Journal for the advertisements. They read them for the articles.
Sure, these outlets need paid advertisements to stay afloat, but marketing your comics is a difficult task, and as I thoroughly explained last week, advertising is not the best way to do it. You [...] -
SEQUENTIAL SMARTS #4: ADVERTISING! … And Why It Almost Doesn’t Work
So, is everyone enjoying these?
Everybody thinks that advertisements are designed to trick him or her into buying something. And, well, they’re right. From a consumer stance, people want advertising to go away. Unfortunately, comics will never be able to rid themselves of completely of this horrible advertising thing because every comic has its most potent [...]
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SEQUENTIAL SMARTS #3: Dance, Dance Distribution
Pretend your comics are weenies.
Good. Now, before you run off proclaiming, “Hot delicious weenies for sale!” you need to have your weenies readily available for consumption by getting yourself a weenie cart and pushing it to the sidewalk. It’s called distribution and without it, marketing is pointless.
Besides, distribution is marketing. Bob sees weenie cart. Bob [...] -
SEQUENTIAL SMARTS #2: Time, Money and Busting Your Ass
Continuing my weekly column on comics, marketing and getting in your collective faces…
Do your comics suck?
Well, do they? If so, marketing cannot save you. Marketing can tell customers that your comic exists, and if done well, persuade to them to check it out, but marketing cannot make them like it…
Read the rest at Newsarama.com