SEQUENTIAL SMARTS #8: Pressing The Flesh
One year ago, I returned from Wizard World Chicago with the largest profit I’ve ever made at any convention. Feeling jazzed-up about that whole thing, I was inspired to write about why and how my recent success came to be. The result was an article here on Newsarama.com and it was more than an answer to “Why did I do so well at this convention?” It was an answer to “How can anybody do well at a comic convention?”
The buzz that article created was actually my catalyst to writing Sequential Smarts. Anyway…
Seeing as how I’ve technically talked about conventions already, I don’t want to just repeat myself here, so I’ll try to hit some different angles, but I do recommend you give that previous article a read-through.
Preparing to market your comics at a convention starts with a question. What is your reason for going to a comic convention - your goal?
You basically have three choices: Research, Raising Awareness, and Sales…