SEQUENTIAL SMARTS #4: ADVERTISING! … And Why It Almost Doesn’t Work
So, is everyone enjoying these?
Everybody thinks that advertisements are designed to trick him or her into buying something. And, well, they’re right. From a consumer stance, people want advertising to go away. Unfortunately, comics will never be able to rid themselves of completely of this horrible advertising thing because every comic has its most potent advertisement built right into it – the cover.
Since you’re stuck with this ad problem, you might as well do the best you can with it, right? Absolutely right, and we start with what NOT to do…
