Pretend your comics are weenies.

Good. Now, before you run off proclaiming, “Hot delicious weenies for sale!” you need to have your weenies readily available for consumption by getting yourself a weenie cart and pushing it to the sidewalk. It’s called distribution and without it, marketing is pointless.

Besides, distribution is marketing. Bob sees weenie cart. Bob considers weenie for lunch. Bob buys weenie. Ergo, you just sold Bob a weenie simply because you were there.

Okay, stop giggling. Your comics are no longer weenies, but they are still products that need to be distributed simultaneously with the deployment of your finely crafted marketing plan. In the business of comics, distribution and marketing are linked…

Read the rest at Newsarama.com

This entry was posted on Tuesday, June 13th, 2006 at 6:50 pm and is filed under About Comics, Sequential Smarts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.