Archive for June, 2006
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SEQUENTIAL SMARTS #5: Public Relations
People don’t read Newsarama.com, The Pulse, Comic Book Resources, or The Comics Journal for the advertisements. They read them for the articles.
Sure, these outlets need paid advertisements to stay afloat, but marketing your comics is a difficult task, and as I thoroughly explained last week, advertising is not the best way to do it. You [...] -
HEROES CON Is This Weekend
Thursday, I’m driving to Charlotte, NC for Heroes Con. I’ll be there all day Fri, Sat and Sun with all the expected LACKLUSTER WORLD goodness.
It is lined up to be perhaps one of the most terrifyingly huge cons I’ve setup a table at. I’ll do my best to take photos, but we all [...] -
SEQUENTIAL SMARTS #4: ADVERTISING! … And Why It Almost Doesn’t Work
So, is everyone enjoying these?
Everybody thinks that advertisements are designed to trick him or her into buying something. And, well, they’re right. From a consumer stance, people want advertising to go away. Unfortunately, comics will never be able to rid themselves of completely of this horrible advertising thing because every comic has its most potent [...]
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STUART
Spent my weekend trying to finish the art for a 6-page story called STUART for Chris Arrant’s FOUR STORIES anthology due out at San Diego Comicon. I came *THIS* close to finishing it Sunday, alas it needs a bit of Photoshop work.
Here is the first page, unlettered:Babbling about comics, time and such behind this [...]
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SEQUENTIAL SMARTS #3: Dance, Dance Distribution
Pretend your comics are weenies.
Good. Now, before you run off proclaiming, “Hot delicious weenies for sale!” you need to have your weenies readily available for consumption by getting yourself a weenie cart and pushing it to the sidewalk. It’s called distribution and without it, marketing is pointless.
Besides, distribution is marketing. Bob sees weenie cart. Bob [...] -
REVIEW: Molar Radio on LACKLUSTER WORLD
It’s pretty damn cool when one of your favorite podcasts talks about how great your comics are. It was the perfect little ego-boost to send me into a weekend long art binge resulting in a painful hand cramp today.
Listen to Molar Radio’s excellent review of Lackluster World #1 - #3.
And subscribe to their show [...] -
SEQUENTIAL SMARTS #2: Time, Money and Busting Your Ass
Continuing my weekly column on comics, marketing and getting in your collective faces…
Do your comics suck?
Well, do they? If so, marketing cannot save you. Marketing can tell customers that your comic exists, and if done well, persuade to them to check it out, but marketing cannot make them like it…
Read the rest at Newsarama.com -
666
I’m not afraid of the apocalypse.
I come in the name of Jesus. Repeat it after me, bitch!